Privacy Policy

The Dear Effie Charitable Trust (referred to as "we," "us," or "our") adheres to the provisions of the New Zealand Privacy Act 2020 (the Act) in handling personal information, which pertains to information about an identifiable individual (a natural person).

This policy outlines our approach to collecting, using, disclosing, and safeguarding your personal information. It does not diminish or exclude any rights granted to you under the Act. For further information on the Act, please refer to

We reserve the right to amend this policy by posting a revised version on our website.


Information Collection

We may collect the following personal information provided by you:

  • Name
  • Contact Information
  • Messages sent through our site
  • Interactions with us

How Information is Collected

We collect personal information in the following ways:

  • Directly from you, when you provide such information through our website, related services, registration processes, or any contact with us (e.g., telephone calls or emails), or when you purchase or utilize our services and products.
  • From third parties, with your authorization or when the information is publicly available.

Whenever possible, we aim to collect personal information directly from you.


Use and Retention of Personal Information

We will utilize your personal information for the following purposes:

  • Providing services and products to you
  • Facilitating digital communication between information providers and ourselves
  • Facilitating digital communication between information providers and our listed practitioners
  • Verifying your identity
  • Marketing our services and products to you, including electronic communication (e.g., text or email)
  • Improving the services and products we provide
  • Billing and collecting payments, including authorizing and processing credit card transactions
  • Responding to communications, including complaints
  • Conducting research and statistical analysis (on an anonymized basis)
  • Protecting and/or enforcing our legal rights and interests, including defense against any claims
  • Any other purpose authorized by you or the Act

Providing certain information is optional. If you choose not to provide contact information, our ability to facilitate communication may be limited.

We ensure the security of your information by storing it securely within systems requiring authentication, with access restricted to our authorized team members.


Disclosure of Personal Information

We may disclose your personal information to:

  • Another company within our group
  • Businesses supporting our services and products, including those hosting or maintaining underlying IT systems or data centers
  • Credit reference agencies for credit checking purposes
  • Third parties for anonymized statistical information
  • Individuals authorized to request your personal information (e.g., regulatory authorities)
  • Persons authorized by the Act or other laws (e.g., law enforcement agencies)
  • Persons authorized by you

Businesses supporting our services and products may be located outside New Zealand, leading to the holding and processing of your personal information outside the country.


Protecting Your Personal Information

We take reasonable steps to safeguard your personal information from loss, unauthorized access, or misuse.


Accessing and Correcting Your Personal Information

You have the right, as per the Act, to access your readily retrievable personal information held by us and request corrections. Before exercising this right, we require evidence confirming your identity.

Concerning correction requests, if deemed reasonable and feasible, we will make the necessary corrections. If not, we will take reasonable steps to note your correction request on the personal information.

To exercise these rights, email us at, providing evidence of your identity and specifying your request details. We may charge reasonable costs for providing copies of your personal information or correcting it.


Internet Use

Although we take reasonable steps to maintain secure internet connections, providing personal information over the internet is at your own risk.

If you follow a link from our website to another site, the linked site will have its own privacy policy governing your personal information. We recommend reviewing that site's privacy policy before providing personal information.

We employ cookies and third-party services, such as Google Analytics and Hotjar, to analyze web traffic and record user interactions. These services operate under their own independent privacy policies. You can disable cookies through your browser settings, but this may limit your use of the website features.